Skip Fidura

Skip has been a digital and direct marketer for over 20 years, with experience on client, agency and provider side. Prior to joining dotmailer in 2008, he was Email Partner at OgilvyOne London and the European Operation Direct for Acxiom Digital. He has worked with clients as diverse as BT to ODEON and Reader’s Digest to DHL, helping them to build their email programmes to drive increased customer lifetime value, loyalty and ultimately return on investment.

A globally recognized blogger and speaker, Skip is also the Non Executive Director of the UK Direct Marketing Association.

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